Uniquely Me
SEPHORA
The Sunny Side worked with Sephora on a campaign whose objective is to gain 100k new Sephora members in Singapore by 2021 in the POME age group of 18-23-year-old girls.
We came up with the concept of “Uniquely Me” which is about giving girls the platform to express their individuality.
Based on this concept, we created a gift box whose design uses the Sephora stripes to create a fingerprint, a metaphor for the uniqueness of each girl. The items in the gift box were invitations to experiences that gave girls different ways to express their unique selves.
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The above are 3 different ways in which we married the Sephora stripes with the fingerprint motif.
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The envelopes inside contained invitations to experiences, and were designed to be consistent with the exterior of the box.
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One of the experiences was a coding workshop for girls to give them one more avenue through which to express themselves.
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Other experiences included partnerships with perfume makers and confectioners to organize fun creative events.