Cultural Engineering


When 2020 gave us a chance to take stock, our founder decided to encapsulate some of our learnings into a book called Cultural Engineering: The role of brands in a changing world.

It’s a definitive guide to future-proofing your brand for a world in which brands are expected to be catalysts of cultural transformation. It elucidates how marketers can build brand love and enjoy sustained success by driving positive changes in society as consumers vote with their pockets. This is brought to life with some of the greatest examples of brand-led cultural change from marketers like P&G, Unilever, Nike and Burger King.

It was launched as e-book and paperback in July 2020 and gained coverage on The Drum, Branding In Asia, and Adobo Magazine.