B2B Social Content


In the midst of the 2020 pandemic, we got a new client. Castrol came to us to rejuvenate their B2B LinkedIn social content.

We believe that B2B is H2H (Human to Human) and should be made as engaging as possible. With that in mind, we conceived and designed a series of quirky social posts, each with a simple concept brought to life through a clever visual and a punchy line of copy.

The content has achieved tremendous worldwide reach on LinkedIn and we continue to do more and more of it.